Online service for travelers

Customer

The customer is a part of one of the largest tourist holdings, dealing with recreational, educational and business tourism since 1990.

Challenge

The client already had a website, but the technology stack could not meet modern standards and the functionality available to users was rather limited. Moreover, these technologies were not compatible with the effective SEO (search engine optimization). Finally, the client decided to rebuild the system and make it more SEO-friendly.

Project

The website is a search platform for finding the best holiday destinations relevant to users’ search criteria. The system can display the cheapest proposals on the most popular search results as well as basing on the users’ preferences. Intosoft also implemented widgets with news on preferred destinations. The system is integrated with the most popular payment systems, which makes the booking process more convenient and completed.

Intosoft implemented:

• Widgets with various content, e.g. news, discounts.
• Widgets management.
• A page for each content type. Separate pages with predefined content help to generate SEO texts automatically from the specified sections and using key words.
• Interaction logic between widgets and pages. Each page has predefined title, description and widget content.

The team had six two-week development sprints and one stabilization sprint. At the end of each sprint, Intosoft delivered the functionality to the client’s team. The client’s team, in turn, integrated our part with their own code.

A crucial improvement was made with SEO. The team increased the portal’s visibility in the search engine’s unpaid results. The service showed high performance despite intensive user’s capacity. Overall, Intosoft created a simple solution easy to support and expand.